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Buy agricultural services, come to Dragonfly Agricultural Services----Kesheng Group’s updated agriculture-serving version- Dragonfly Agricultural Services, appeared in the industry of agricultural materials

Visits: Date:Aug 10,2015

In November, 2014, Kesheng Group established the China National Agricultural Online Shopping (Jiangsu) E-Commerce Company and built the Dragonfly Agricultural Services E-business Platform. They focused on the platform, the technology, the finance and the data and were intended to provide convenient, professional and sustainable online and offline services for agricultural developments. Its services include many aspects, including agricultural products, agricultural materials, plant protection mechanization services,  agriculture, science education and culture, Internet rural finance and rural tourism. “Buy agricultural services, come to Dragonfly Agricultural Services”. The open agriculture-serving platform—Dragonfly Agricultural Services, built by China National Agricultural Online Shopping (Jiangsu) E-Commerce Company became another new agriculture-serving channel of Kesheng Group.

On March 28th, Kesheng Group held the press conference of Dragonfly Agricultural Services Brand Strategy in Hunan. Chairman Chong-Yan WU of Kesheng Group interpreted the orientation of its Dragonfly Agricultural Services Brand Strategy and the orientation of Hunan New Agricultural Service Company in his speech. He held that the current agricultural production not only entered into a New Normal but also a period with new opportunities. The innovation value of this era lies in the supremacy of agricultural support products, the services with the starting point of “three-agriculture” and the symbiosis economy formed by products and services. Kesheng Group applies the business model of “setting up a platform with hardware and providing services through the application of software”, tries the integration of the first, the second and the third industries, explores a new model of the sixth industry and promotes the agricultural innovation value.

On April 26th, ZHOU Jiantao, the head of horticulture station of Jiangsu Academy of Agricultural Sciences, SUN Zhixin, the dean of Thing Networking Engineering College of Nanjing Institute of Postage and Telecommunication, Director ZHANG Zongjun of Publicity Office of Provincial Agriculture Committee, Director HUAN Honghua of Academy of Agricultural Sciences, Director ZHU Pengfei of Nanjing Institute of Postage and Telecommunication and other experts of agricultural science visited Jiangsu Kesheng Group on Sunday. Three post-doctors of Nanjing Institute of Postage and Telecommunication took part in the whole activity. Accompanied by Chairman Chong-Yan WU, the experts visited Kesheng research and development center, the environmental protection machining center and logistics facilities. After that, they made an on-the-spot survey to two land parcels of modern agriculture to be developed. Finally, they went to Jiulong Jinjiang International Hotel to hold the seminar on newly-emerging agriculture service platform for Dragonfly Agricultural Services.

After hearing the assumption of the innovative platform of WU Chengwei, the General Manager of Dragonfly Agricultural Services, experts all held that this innovation was valuable and the version “when farmers find services, they shall choose Dragonfly Agricultural Services firstly” could be realized by making efforts. However, a strong professional team shall be organized and scientific primary designs shall be provided when doing that. The experts introduced the practice of related popularization and application platform for agricultural technology, shared construction achievements of modern agriculture infrastructure in advanced regions. When the facility agriculture was mentioned, the expert group suggested that we shall learn from project experience related to agricultural Internet of Things. They were interested in the technical support of Dragonfly Agricultural Services platform. In addition, they were eager to undertake corresponding planning and design of modern ecological farms under Dragonfly Agricultural Services Brand, looked forward to conduct relevant model designs through close communications and made great efforts to “provide down-to-earth services”, to conform to the “normal”, to help the innovative platform of Dragonfly Agricultural Services in its gathering agricultural technologies, agricultural materials, agriculture products, agricultural finance and rural tourism technology service resources with enough attraction. They all expected that the agricultural service platform can be put into operation earlier. The experts also reminded people to do early protections to intellectual property rights.

On April 27th, the first general meeting of Jiangsu brand press conference on Dragonfly Agricultural Services was held in Jiangsu Jiulong Jinjiang International Hotel. More than 200 large-scale growers, family farmers or agricultural cooperatives coming from Jiangsu, and 10 representatives of efficient agricultural machinery enterprises, attended the conference.

“Buy agricultural services, come to Dragonfly Agricultural Services”. Dragonfly Agricultural Services is an open platform built by China National Agricultural Online Shopping (Jiangsu) E-Commerce Company for agriculture.

“Shengnong Association, a new collection of agricultural materials”. Shengnong Association is a mass collaboration team of Jiangsu Green Agricultural Materials Corporate for integrating agricultural resources and providing services to joined farmers and planting service organizations. It has its own brands of the green alliance Shengnong Association members, its own bases, its own sales channels, its own technical services teams and its own media.

New agriculture, new thinking and new development will create a new pattern of agriculture, which will help get the better of a good future of China's agriculture. A new platform for Dragonfly Agricultural Services is needed to make Shengnong Association a new peasant association.

Dragonfly Agricultural Services will be built into an open E-business platform for agriculture services. It stresses on creating and integrating scientific resources so as to provide new products, new application areas, new application methods and new modes of action. It will promote industrial capitals’ strategic investment to agriculture and will use the way of big data and cloud computing to realize the sixth industry covering the first, the second and the tertiary industry. This platform will provide various kinds of services, including crop cultivation, manufacturing of agricultural materials, plant protection services, agricultural machinery working,  agriculture technology extension, processing of agriculture products, ecological tourism and rural finance.

At the conference, Kesheng Group, the initial party of Shengnong Association, officially announced that in order to grasp urgent situations of rural scale planting and plant protection technology services, Kesheng Group would take the lead to start the “Shengnong Association” cooperative project in Jiangsu. This is the second strategic investment measure after Kesheng Group provided funds to start Hunan Kesheng New Agriculture Service Company through combining many parties in Hunan on March, 28th. The “agriculture-serving festival” firstly held by Kesheng Group tries the rice cultivation services of full-solution agriculture services under the age of the Internet. That day, more than hundred large-scale growers were enthusiastic about joining Shengnong Association and buying its services. After that, many franchisors also joined us. There are five family farms or growing cooperation societies buying rice plant protection service packages valuing RMB 100000 Yuan in their first order.

Chong-Yan WU, the vice-chairman of China Association of Development and Application of Pesticide and the chairman of Kesheng Group represented the main creative direction of the “new peasant associations” and delivered a speech at the conference. He said that: “we are new farmers who can keep pace with the times. Today, a new type of cooperation platform‘Shengnong Association’ elaborately explored and bravely innovated by our group is officially established. It is a new agriculture organization form innovated by cooperators who are closely associated with agriculture production. Now, thanks to new thoughts of the Internet, we are combining resources relating to new agriculture so as to serve precision agriculture, to provide green plant protection services, to pursue win-win cooperation and to achieve common development.”

The senior agronomist ZHANG Kailang, the leader of Jianhu plant protection station, said that: the platform of Dragonfly Agricultural Services and the services of Shengnong Association are positive initiatives in carrying out rural “new politics”, advancing the policy of unified prevention and unified management, achieving the zero growth target of pesticide and chemical fertilizer, improving the quantity of agriculture products, developing ecological agriculture. Thus, it is worthwhile for our support and active participation.

Dragonfly Agricultural Services Brand is ceremoniously introduced by Sir WU Chengwei, the general manager of Kesheng Group. Dragonfly Agricultural Services can really embody “agriculture modernization+Internet Thinking” and can widely attract agriculture-serving institutions, agricultural scientific research institutions, agriculture media, manufacturers of agricultural materials, platforms of agriculture products and culture creative teams. This platform aims to mine the unending “rich ore” of big data from the Internet, to serve the broad masses of farmers and to serve related parties of agriculture. Thanks to this public innovative platform serving farmers, we can exchange our needs so as to select all kinds of first-class agricultural materials and agriculture technical schemes and to share agriculture service processes and yields.

Sir WU Aiguo, a senior consultant of Kesheng Group and a promotion researcher of Jianhu Agricultural Research Institute, shared the green plant protection idea of Dragonfly Agricultural Services with representatives of the first batch of members of Shengnong Association. He mainly commented key technical points for the application of “pesticides: Shenyue pymetrozine, 胜握甲维毒, Zigao indoxacarb, Zhuangli indoxacarb; bactericides: Meixie Difenoconazole·Propicondzole EC, Jizu wuzuo prochloraz, Yousheng  Marzine Azoxystrobin” and other hot-sale products.

ZHU Zhaochun, the conference host and the General Marketing Manager of Kesheng Group, applied photographs and texts to explicate Shengnong Association, a new agriculture pattern created together with  new farmers. Representatives are interested in detailed and carefully-classified agricultural technology consulting solutions and the preferential policies for serialized-brand agricultural materials. XU Zhengqing, a director-general of Jianhu Zhengqing cooperative and a widely known planting king in the field of agriculture, also interacted with people on site. He expressed his understanding to the new peasant association and put forward his ardent expectation of “treating everyone equally without discrimination and providing services to each farm” on behalf of everyone there.

Mr. 小田切元, a Japanese deputy general manager of the prestigious ISEKI agricultural machinery Co., Ltd, represented the agriculture equipment cooperation party of Dragonfly Agricultural Services to deliver a speech. Mr. 小田切元 held that the cooperation between Shengnong Association, which is a new peasant association, and first-class agricultural machinery manufacturers at home and abroad, has realistic and long-range significance. He wanted to provide further services to members of Shengnong Association so as to “shake hands” with more machinery farmers, planting cooperatives and family farms through the platform of Dragonfly Agricultural Services and to offer effective, light-weighted and substantial plant protection machinery services.

During the activity, the earliest unmanned plant protection plane, Wuxi Hanhe aviation plant protection plane, with fool-style operation and high cost-performance, demonstrated its field operations under the leadership of Deputy General Manager LI Jianzhong. The efficient and wide insecticide spraying machine of Dongfeng Iseki Agricultural Machinery Co., Ltd and the unmanned plant protection plane of Dragonfly Agricultural Services also gave their demonstrations. “Jinxiu farm” series of products created by Jiulong Jinjiang Hotel also gave a performance on the stage. In addition, questions and puzzles of representatives of members of Shengnong Association were also solved on site.

In the morning of June 23rd, 2015, Kesheng Group observed the grand opening ceremony of intelligent spraying project of Dragonfly Agricultural Services in the cultural center of Kesheng Group. Chong-Yan WU, the chairman of Kesheng Group; ZHANG Kailang, the leader of Jianhu plant protective station; leaders of Jianhu Agriculture Committee; FU Junxiang, the deputy general manager of Kesheng Group; CUI Ya, the deputy party secretary of Kesheng Group; LU Fengyao, the general manager of marketing company of Kesheng Group; representatives of members of plant protection service specialized cooperatives of Kesheng Group from the world; and representatives of new farmers, attended the ceremony. The opening ceremony was hosted by ZHU Zhaochun, the general manager of the marketing company of Kesheng Group. Chairman Chong-Yan WU made a speech, saying that the intelligent spraying project jointly launched by Kesheng Group and Dragonfly Agricultural Services Company is an act which can keep pace with the times and is a new development measure under the new thoughts of agriculture. At the same time, he also elaborated the agriculture-serving responsibility outlook of Kesheng Group, showing that satisfaction of farmers and peasant households would be eternal pursuits of Kesheng Group. Mr. Zhang, the head of Jianhu plant protective station made a speech, showing that he quite agreed with the farmer-service new form of Kesheng Group and people were deeply moved by Kesheng Group’s establishment of Dragonfly Agricultural Services Company, investment and purchasing of spraying plant protection machines and supply of services to peasant households without rewards. It is through the sublimation of agriculture-serving spirit of Kesheng Group that the brand of Kesheng Group obtained a high prestige in the field of agricultural materials. He believed that Dragonfly Agricultural Services would also be another brand for services of agricultural materials in the near future. At 10:08 am, leaders attending the launching ceremony jointly launched the crystal ball, which represented the starting of the intelligent spraying project of Dragonfly Agricultural Services of Kesheng Group. At 10: 28, partners of plant protection service specialized cooperatives of Kesheng Group demonstrated the superb and all-directional spraying technology of the plant protection machine.

SHAN Senqing, a farmer in Yang’gou Village, Taiping Town, Sihong County who owns a farmland of 8000 mu, said that he was really pleased with services of Kesheng Group. In the past, he had to employ more than 10 people to apply pesticides artificially in the pesticide-applying season, but now, he could apply pesticides to farms of more than 400 mu one day by driving a plant-protecting machine himself. Before the plant-protecting machine of Dragonfly Agricultural Services is delivered home, the most beautiful farmer SUN Fei from Heheng Village, Jiangyan Shengao Town, Taizhou, has got an order to spray pesticides to surrounding farms of more than 7000 mu. He has wanted to cooperate with Kesheng Group for a long time. He was grateful to Kesheng Group and its Dragonfly Agricultural Services for they helped him realize his dream.

From July 1st to July 3rd, the three-day seminar on medical instrument integration of Kesheng Dragonfly Agricultural Services was opened in Jiulong Jinjiang International Hotel. More than 100 people, including Chairman Chong-Yan WU of Kesheng Group, General Manager WU Chengwei, General manager ZHU Zhaochun of the marketing company, agricultural material dealers from Hubei, Hunan, Guangdong, Yunnan and Jiangsu, plant protection cooperatives, large-scale farmers and Kesheng Group’s agricultural service business manager in Hunan , attended the training and study in the seminar. At that time, japanese ISEKI Company, Wanshan Company, Shandong Yongjia Power Company, Wuxi Hanhe Aviation Technology Company and other advanced enterprises of plant-protecting machinery at home and abroad introduced their most advanced plant-protecting machinery and demonstrated them in experimental fields of Kesheng Group on site. During the on-site demonstration, people were very interested in the advanced plant-protecting machinery and they carefully researched and discussed the self-propelled plant-protecting machinery of Wanshan and Yongjia companies which can be used both in paddy and dry lands. Some people offered to try to drive the plant protection spraying machine on site.

The E-commerce platform of Dragonfly Agricultural Services was built by Kesheng China National Agricultural Online Shopping Company. It aims to build China's most professional agriculture-service trade O2O platform with the core of platform, technology, finance and data, to realize the one-stop outsourcing of agriculture service and to provide quick, accurate, diversified and local services to peasant households and new agriculture operating entities. Its functions include the supply of agricultural materials, the agricultural machinery technology services and creative designs. When the intelligent spraying project of Kesheng Group·Dragonfly Agricultural Services was launched, RMB ten million Yuan was invested to purchase 100 plant protection spraying machines. They are driven to the countryside to provide services to agriculture of even the last kilometer. It is the first national pesticide enterprise providing such plant protection services, which opens a new era of modern agriculture services.

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